Mellow Beverage Brand Launch

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Brand purpose

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Mellow Beverage

Brand tools

Warm, humanist letterforms underscore Advantel's team spirit personal commitment to making best a practice.
The new logo and positioning, and a full kit of brand tools, is presented in our Brand Identity Manual.
In a nod to the brand's Bay Area roots, the new signature color is Golden Gate Orange.
The understated secondary palette complements the bold Golden Gate orange.
We designed custom icons to represent the six "pillars" of Advantel's business, providing a connective thread throughout our communications.
The cool blues and grays and ample white space of our brand look are carried throughout a library of stylized, distinctive photography.

Website

Home page based on a modular grid was easy to refresh with new news and promotions.
Business Solutions category, defined by color and icon for easy, sure navigation.
Sub-category pate for Data Centers
Sub-category pate for Network Security
Mobile version
Mobile version

Powerpoint

Crisp, professional, and customizable for a wide variety of clients.
Introduction
Tiles represent Advantel's breadth of capabilities, and can be customized per presentation.
Overview
Sections organized and color-keyed to Advantel divisions

Trade show & outdoor

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Sales collateral

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Brand poster

Brand poster

Brand Identity Manual, excerpt

Brand Identity Manual, excerpt

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